WyFB Promotion and Engagement
What is the Promotion and Engagement (P&E) program?
- The WyFB Farm Bureau Promotion and Engagement (P&E) program empowers farmers and ranchers to share their stories with consumers, helping bridge the gap between field and fork. Consumers want to hear directly from farmers and ranchers and gain a better understanding of how their food is grown. P&E provides Farm Bureau members with the tools, training and resources to make those connections and share agriculture with the public
- P&E is designed for Farm Bureau members who are enthusiastic about promoting awareness and the understanding of agriculture. Through training opportunities, effective engagement tools and grassroots involvement, the program helps volunteers confidently connect with consumers, tell agriculture’s story and build greater transparency and understanding around where food comes from.
How do I get involved?
2027: Launch Year
- Applications open mid-November 2026
- Applications close mid-January 2027 and inaugural state committee members are selected
- Hold the first organizational meeting and elect officers
- Develop the first annual Program of Work
- Attend the AFBF FUSION Conference
- Conduct P&E-focused consumer engagement and outreach activities
- Begin building county participation and statewide outreach
- Pursue formal AFBF state program recognition
2028: Expanding the Program
- Continue expanding county participation and statewide outreach
- Develop the second annual Program of Work
- Attend AFBF Target Engagement Training
- Conduct P&E-focused consumer engagement and outreach activities
- Open applications for new committee members in summer 2028.
More information coming soon! Please reach out to Courtney Beene - cbeene@wyfb.org with any questions!